Made In Italy On Madison: A Longer, Less Spastic Version Of Fashion’s Night Out

If you’re planning on doing some holiday shopping in New York City anytime between now and December 22, consider taking a stroll down Madison Ave. Particularly between 57th and 78th Streets.

There, you’ll “experience” Made in Italy on Madison, a series of events sponsored by the Italian Trade Commission with support from Hearst and the City of New York. More than 30 stores–including Gucci, La Perla, Max Mara and Roberto Cavalli–are participating in the festivities, which include cocktail parties and shopping events ripe with Prosecco, tartine and even some discounts. For instance, upscale lingerie boutique La Perla will host a men’s shopping evening from 4-8pm on December 17, complete with rounds of cocktails and a gift with purchase. And on December 18, Furla will host a festive holiday party from 5-8pm.

While Fashion’s Night Out was a bit of a cluster f*ck for many attendees, I can almost guarantee that you’ll enjoy yourself while visiting these boutiques. You probably won’t see many celebrities–and definitely not Anna Wintour–but you may buy a thing or two. Which is precisely the point.