It’s So Hard To Say Goodbye: The JCPenney Catalog

Posted: November 23rd, 2009 | Author: Lauren Sherman | Filed under: online retail, shopping | Tags: , , | 1 Comment »

After 46 years in print, the JCPenney fall/winter catalog is being discontinued after this holiday season. At its peak in 1999, the Big Book generated $4 billion in sales. While I find it unlikely you’ve peeked inside the Big Book–or any of JCPenney’s catalogs–in quite some time, I’ve rounded up some of my favorite images from the past for nostalgia’s sake.