Are the Deals At LuckyShops Worth $35?

LuckyShops sale items from designers Charlotte Ronson and Rebecca Minkoff

Lucky magazine is hosting its sixth annual LuckyShops event this Thursday, November 5 through Saturday, November 7. Thursday is VIP night, which means tickets are $250. Friday tickets are $35 and Saturday, $20.

Essentially, LuckyShops is a massive sample sale featuring some pretty hip labels, including Vena Cava and Gary Graham. It takes place at the Metropolitan Pavilion in New York’s Chelsea neighborhood. It’s a great branding platform as it always attracts loads of celebrities–like the cast of Gossip Girl–and stays to true the magazine’s identity. Lucky is, after all, “the magazine about shopping and style.”

I have a friend who worked the Theory booth at LuckyShops for years, and sometimes she’d report that the deals were amazing–Rachel Comey boots, oh my!–and sometimes she’d leave disappointed. But she didn’t have to pay to get in. I myself have never had the guts to fork down the cash, even $20 for a Saturday ticket. How good are the deals? Right now, the LuckyShops Web site is advertising a Vena Cava  dress marked down to $250 from $725 and a Nicholas K. leather bomber for $450 (from $741).

Fashion fanatics might skip this one, as they know there are sales with no entrance fee around the corner. But for a time-strapped executive–the kind who loves department stores because she can find everything she needs in one place–a massive sale like this is a blessing. Plus, they handout free cocktails. Cheers.